What is a swag bag?

A swag bag is typically a gift bag given to attendees at events, such as conferences, trade shows, or parties. These bags usually contain promotional items, samples, and gifts from sponsors and organizers of the event. Swag bags can include a variety of items such as branded merchandise, beauty products, snacks, coupons, and informational materials.

Swag bags are a popular way for companies to promote their products or services to a targeted audience and to create goodwill among attendees. They can also serve as a way to thank guests for attending an event or to provide them with useful items that they can take home.

Swag bags are often considered a fun and exciting part of attending an event, as guests are able to receive free goodies and perks in addition to the experience of being at the event itself. They can also help to create buzz and excitement around the event and can be a way for sponsors to showcase their products and reach a new audience.